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Business 5 min read

Team headshots in the UK: photographer or AI?

What a UK headshot photographer usually costs for a small team, what you get with AI headshots instead, and how to choose for your office, agency or practice.

By Mudassir

Professional team headshot made with Maktek

Most UK small businesses need the same thing: a "Meet the team" page where every photo looks professional and matches. Estate agents, recruitment agencies, accountants, solicitors and small tech teams all face it. The question is whether to book a photographer or let everyone make their own with AI.

What a photographer usually costs

Prices vary by city and photographer, but a typical pattern looks like this. Check local quotes before you decide, because London is often higher than the rest of the country.

  • A single studio headshot session often costs from around £100 to £300 per person.
  • An on-site team day is usually charged as a day or half-day rate, plus a fee per edited photo.
  • People who are on holiday, part-time or remote on the day still need a photo later, which means another booking.
  • Every new starter either waits for the next shoot or ends up with a photo that doesn't match.

What AI headshots change

With an AI headshot tool, each person uploads a clear selfie and picks the same settings: the same background, outfit style and light. The photos match because the settings match, while each face stays the person's own. It takes minutes, nobody has to be in the office on the same day, and new starters can match the team on day one.

Corporate headshot made with Maktek
One agreed look, made from each person's own selfie.

When a photographer is still the better choice

  • You need group photos of the whole team together.
  • You want photos of your office, shopfront or people at work, not just headshots.
  • Your brand needs a very specific creative style that you want to direct in person.

When AI is the better choice

  • You need consistent individual headshots for a website, LinkedIn or property portals.
  • Your team is spread across branches, works hybrid or changes often.
  • You want to update photos every year without paying for a new shoot each time.

A simple way to roll it out

  • Agree one look: for example Corporate, a plain light background and smart dress.
  • Send everyone the link and ask for a daylight selfie, face to the window.
  • Ask each person to pick their favourite result, then crop all photos the same way.

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